Sonke sinemeko apho siye sacelwa ukuba siyile isitulo esoyikekayo esixhonywe phezulu. Siyazi ukuba kuya kufuneka kwisiganeko esithile okanye uhlobo oluthile lwesiganeko (umz. kunye namanenekazi amantombazana).
Izitulo zokuhlala ezithambileyo ziyinxalenye ebalulekileyo yerestyu nganye. Sisixhobo esibalulekileyo kubo bobabini abathengi kunye nabasebenzi. Zifanele zikhululeke, zinesitayile kwaye zomelele.
Nangona kunjalo, umgangatho kunye nexabiso liyahluka kakhulu ukusuka kwesinye isitulo ukuya kwesinye. Oku kuchaphazela ukuba kuya kukubiza malini ukuthenga enye kwindawo yakho yokutyela. Kufuneka wenze isigqibo sokuba ufuna isitulo esilula okanye esinokuthi siyilwe ngumyili wangaphakathi oya kukwazi ukuba luhlobo luni lwelaphu okanye umsebenzi womthi ofunekayo kwindlela ethile yefenitshala yokutyela.
“Besisoloko sizama ukwenza izitulo ezikhululekileyo neziluncedo kodwa uyilo olukhangeleka lulungile njengoko lunokubakho. Kodwa eyona nto ibalulekileyo kukuba kukho iindlela ezininzi ezahlukeneyo, iimilo kunye nezixhobo. Sizamile ukwenza izitulo ezikumgangatho ofanayo kodwa ezifikelelekayo.” UCesar noMaria, abanini beCesar’s Chocolate Factory eSwitzerland.
Zonke iintlobo zezitulo ziyafumaneka kwimarike. Umgangatho kunye nexabiso lezi zitulo ziyahluka ukusuka kwi-brand ukuya kwenye, kwaye ezinye ii-brand zinokuthi zihlawule ngaphezu komnye ukuba ujonga ixabiso.
Xa kuziwa kumgangatho, nangona kunjalo, kuninzi kuxhomekeke kwimali oyenzayo kwisitulo ngasinye. Ukuba inkampani yakho ithengisa izitulo ezininzi njengeMcDonald's okanye i-Starbucks ngoko unako ukuhlawula nasiphi na isitulo esilungele ishishini lakho. Nangona kunjalo, ukuba inkampani yakho ithengisa kuphela amawaka ambalwa ezihlalo ngonyaka ngoko kuya kufuneka ucinge ngononophelo malunga nokuba loluphi uphawu oluya kuba lubiza kakhulu kunolunye.
Kakade ke, ixabiso likwaxhomekeke kwindlela abakhululeke ngayo; ukuba nesitulo esinexabiso eliphantsi esiziva singakhululekanga xa sihleli kuso kunokuba yinto engalunganga xa abathengi bebuya ixesha emva kwexesha bethenga enye into.
Isitulo sokutyela sisixhobo esibalulekileyo sefanitshala kwindawo yokutyela. Ayibukeki nje ibiza kakhulu kodwa ikwanceda ekudaleni umoya osondeleleneyo nozolileyo kwabatyeleli abahleli etafileni nabahlobo babo.
Kwaye ke, kufuneka siqinisekise ukuba asiyekeleli kumgangatho xa kufikwa kwizitulo zethu ngokunjalo. Amaxabiso anokwahluka ngokuxhomekeke kwibrendi okanye uyilo, kodwa ubuncinane kufuneka afikeleleke kwaye abe nomgangatho olungileyo.
Izitulo zokutyela kunye nefenitshala inokwenziwa ukuba ibukeke inesitayile ngokwenene. Noko ke, abakhululekanga kangako. Zonakala lula.
"Amava am okuqala ngesitulo esiphezulu xa ndandikwishumi elivisayo kwaye ndafumana isibini ngosuku lwam lokuzalwa. Ndandibathanda ngokupheleleyo. Ulusu luthambile kwaye izitulo zinentokozo emnandi, ehlabayo xa uhleli kuzo.
Ezi zitulo ziyilelwe iindawo zokutyela eziphezulu kwaye zinesihlalo esihle. Zikwahlala ixesha elide kwaye zinesitayile.
Lo ngumbhalo obhaliweyo ongasetyenziselwa ukukhuthaza umcimbi okanye imveliso. Uyilo lwesitulo kunye nezixhobo zalo lunokugcinwa phantsi kolawulo, kwaye inkonzo kunye nokuqwalasela iinkcukacha kubaluleke kakhulu.
Xa uya kwindawo yokutyela isidlo sakusihlwa, ulindele ukuba abasebenzi bakhawuleze kwaye basebenze. Kungenjalo, bekungayi kuba sengqiqweni ukuba kutheni abantu behlawula imali yenkonzo enjalo.
Kukho imiba emininzi eqhelekileyo ekufuneka ijongwe xa uyila kunye nokudala izitulo.
Impahla yendlu yakudala yifenitshala ebesiyisebenzisile ixesha elide. Kuhle ukucinga ngefenitshala njengotyalo-mali xa kufikwa kumba wokuhombisa.
Ukuba unendlu kwaye ulungele ukuthengisa, inokuba luluvo oluhle ukucinga ngokuthengisa ifanitshala yakho:
Lo ngumxholo onomdla kakhulu. Kwishishini lokutyela, sithetha ngezitulo kunye nomgangatho wazo. Sithelekisa iintlobo ezahlukeneyo zezitulo kwaye sixoxe ngeendleko zabo, ukuqina, kunye nento abayenzayo kwi-brand yakho.
Izitulo yenye yezinto ezibalulekileyo kwindawo yokutyela. Ukuziphucula okanye ukufumana ezisemgangathweni kuya kuphucula amava kwindawo yokutyela kwaye kuyenze yonwabe ngakumbi kubathengi.
Umgangatho kunye nokufikeleleka yimiba emibini eyahlukeneyo.
Umba wokuqala ngumgangatho. Iindawo zokutyela ezifikelelekayo ezinikezela ngokutya okusemgangathweni ziyakuhlala zithande ukuba ngamaxabiso aphezulu kunezo zibonelela kancinci kwaye zizisa umgangatho ophantsi. Umgangatho ophakathi unomdla wokuba ngaphantsi kuneyona nto ibhetele, yiyo loo nto kufuneka uhlawule ngakumbi kwisidlo sakho sangokuhlwa kwindawo yokutyela apho umpheki waziwa ngokuba nobuchule bakhe bobuchule. Umba wesibini kukufikeleleka: iindawo zokutyela ezikumgangatho ophezulu azikunyanzeli ukuba uchithe imali eninzi njengeevenkile zokutyela ezikumgangatho ophantsi kuba ziyakwazi ukuthenga amaxabiso aphezulu okutya kunye nemali eyaneleyo epokothweni yabathengi babo abanakho ukuthenga. ukutya okuxabisa kakhulu!