Muaj ntau yam uas cuam tshuam rau tus nqi ntawm lub rooj zaum hauv tsev laus. Muaj ib txhia:
Txhawm rau kom tau txais lub rooj zaum hauv tsev laus zoo tshaj plaws, peb yuav tsum paub seb cov nqi twg yog qhov tseem ceeb tshaj plaws rau lawv. Peb kuj yuav tsum paub tias qhov twg yog txoj hauv kev zoo tshaj plaws los txo cov nqi thiab pab peb txuag nyiaj.
Peb yuav tsum tsis txhob xav txog cov kws sau ntawv AI no ua ib qho kev hloov pauv rau tib neeg copywriters. Lawv tsuas yog muab kev pab rau cov neeg sau cov ntsiab lus los ntawm kev tshem cov neeg sau ntawv thaiv thiab tsim cov ntsiab lus cov tswv yim ntawm qhov ntsuas.
AI sau ntawv pab tau nce nrov hauv chaw ua haujlwm. Qee lub tuam txhab siv lawv thaum lawv xav tau los tsim cov ntsiab lus rau cov ncauj lus tshwj xeeb lossis niche. Thaum cov koom haum digital siv lawv los tsim txhua yam ntsiab lus rau lawv cov neeg siv khoom.
Peb txhua tus yuav tsum saib xyuas peb txoj kev noj qab haus huv thiab tsis txhob muaj mob. Peb yuav tsum saib xyuas peb tsev neeg ib yam nkaus, tiam sis tej zaum kuj nyuaj. Peb yuav tsum npaj kom muaj xwm txheej ceev thiab muab cov chaw kho mob zoo tshaj plaws rau lawv thaum ua tau.
Dab tsi ua rau lub rooj zaum hauv tsev laus zoo?
Taug qab qhov kev hloov pauv ntawm cov rooj zaum dhau sijhawm, peb pom tias txawm hais tias cov qauv tsim thiab cov yam ntxwv hloov pauv loj heev, lawv yeej ib txwm nyob rau hauv qee yam lossis lwm yam. Zoo li tsis muaj teeb meem ntau npaum li cas tib neeg yws txog lawv lub rooj zaum niaj hnub no, lawv tseem hlub lawv. Txawm hais tias peb feem coob yuav tsis xav rov qab mus rau lub rooj zaum qub (tshwj tsis yog peb raug yuam kom ua), cov khoom ua haujlwm zoo kawg nkaus nyob ntawd.
Cov rooj zaum hauv tsev laus yog tsim los txhim kho kev noj qab haus huv ntawm cov neeg mob. Yog vim li ntawd lawv thiaj li tsim tau kom lawv muaj peev xwm txhawb nqa thiab saib xyuas lawv cov neeg mob uas suav nrog kev hloov lawv lub txaj mus rau lub rooj zaum thiab rov qab dua.
Lub rooj zaum yog ib qho yooj yim, tab sis cov khoom siv complex. Nws tsis tsuas yog txhawb nqa nws cov neeg siv tab sis kuj hloov lawv mus rau hauv cov rooj tog zaum uas ua rau lawv lub neej ntev thiab txhim kho lawv lub neej zoo. Lub rooj zaum nws tus kheej yog ua tau zoo nrog ib tug zoo npaum li cas ntawm lub zog tab sis nws tseem yog ib tug haum fragile. Thiab thaum cov neeg mob poob los yog raug mob, lub rooj zaum tuaj yeem tawg vim nws tau tsim rau ib lub hom phiaj - txhawb nqa thiab saib xyuas nws cov neeg siv.
Kev tsim cov rooj zaum hauv tsev laus yog qhov teeb meem tsim teeb meem nrog ntau tus neeg muaj feem cuam tshuam thiab tsis sib haum xeeb.
Hauv qhov no, cov thawj coj kev xav hauv kev lag luam yog tsim cov rooj zaum, tsev kho mob tab tom yuav lawv thiab cov neeg siv khoom tsis xav yuav lawv vim lawv tsis xis nyob zaum ntawm lawv.
Lub Rooj Zaum Designers yuav tsum paub txog qhov teeb meem no kom lawv tuaj yeem paub tseeb tias cov rooj zaum muaj nyob rau hauv kev ua lag luam yuav nyiam txaus thiab ntawm tus nqi zoo.
Tsim kom muaj ib puag ncig zoo rau cov neeg mob yog qhov tseem ceeb tshaj plaws ntawm txhua lub tsev laus. Yog li ntawd, nws yog ib qho tseem ceeb kom paub tseeb tias lub rooj zaum koj xaiv muaj kev nplij siab zoo thiab yuav tsis tawg koj lub hnab nyiaj.
Cov rooj zaum hauv tsev laus tseem ceeb heev rau cov neeg laus. Lawv yuav tsum ruaj khov thiab ruaj khov thaum tseem muab kev nplij siab.
Peb yuav tsum tsis txhob mus rau cov rooj zaum pheej yig nkaus xwb vim tias lawv them nyiaj ntau npaum li cas. Nws yog qhov zoo dua los yuav lub rooj zaum uas haum rau koj cov kev xav tau, thiab koj yuav zoo siab nrog nws, txawm tias lub rooj zaum no raug nqi ntau dua li lub rooj zaum hauv tsev laus.
Qhov xav tau los muab kev saib xyuas kom txaus thiab xis nyob rau cov neeg mob hauv tsev kho mob yog qhov kev txhawj xeeb loj zuj zus. Qhov no yog qhov tseeb tshwj xeeb tshaj yog nyob rau hauv cov tsev kho mob niaj hnub uas muaj cov txheej txheem nruj heev.
Ib qho kev daws teeb meem uas tau siv ntau xyoo tam sim no yog kev siv cov txaj pw hauv tsev kho mob uas muaj qib siab ntawm kev ua haujlwm ntev, tab sis kuj zoo heev rau cov neeg mob. Cov no feem ntau hu ua "tus neeg mob-centric" txaj, lossis PBTs.
Cov yam ntxwv tshaj plaws ntawm cov txaj no suav nrog:
Muaj ntau tus kws saib xyuas neeg mob nyob rau lub verge ntawm nyiaj laus. Lawv yuav tsum nrhiav txoj haujlwm tshiab ua ntej lub sijhawm ua haujlwm. Qhov no yog ib qho ntawm cov ncauj lus nrov tshaj plaws rau kev sau cov ntsiab lus.
Tus kws sau cov ntsiab lus yuav tsum tshawb fawb, sau cov ntaub ntawv thiab tsim cov ntsiab lus tseem ceeb hauv lub sijhawm luv luv. Txhawm rau ua qhov no kom zoo, nws yuav tsum siv ntau yam cuab yeej ntawm nws pov tseg - yog vim li cas cov rooj zaum hauv tsev laus no tsim nyog hais txog ntawm no.
Lub rooj zaum pab txhawb lub cev thiab caj dab thaum pw tsaug zog. Nws kuj tso cai rau kom muaj lub cev zoo thaum zaum lossis pw. Lub rooj zaum zoo yuav tsum tau xis nyob tsis tau muaj zog txaus los tuav cov neeg mob hnyav, thaum yooj yim ntawm lub qhov muag uas nquag nkees los ntawm saib lwm tus ceg.